The reputation of landscaping and outdoor living companies can make or break their bottom line. Positive online reviews can have a significant impact on the success of a landscaping business. According to digital marketing statistics, “91 percent of people trust online reviews as much as a personal recommendation,” and “68 percent of people who see positive reviews say they would contact the business.” However, the challenge is not just to have reviews but to get recent and outstanding reviews. In fact, 85 percent of consumers believe that reviews older than three months aren’t relevant.
To help landscaping companies get more reviews online in less time, here are seven tried and tested strategies to consider:
1. Send Follow-up Emails After a Job
After a job is completed, send a follow-up email to your customers to encourage repeat business and to gain a glowing review. The email should include a link to your company’s profile on the platform you want them to leave a review on, such as Google My Business listing, HomeAdvisor, Houzz, etc. If you find it difficult to remember to send these emails to all your customers, use email marketing software, such as MailChimp, Active Campaign, or Infusionsoft, to automate the process.
2. Be Specific and Inspire Them
Being specific in your request for reviews can encourage your customers to take action. Instead of saying, “Hey, leave us a review, we’d appreciate it,” ask them to provide detailed feedback, such as “Tell us how our customer service was,” “Mention me in your review, it’ll help me look good in front of the boss.”
3. Make it as Easy as Possible
Remove any possible barriers to a customer leaving a review. Provide direct links to your Google profile every time you mention it on your website or in emails. If you are focusing on Facebook reviews, tell them exactly where to go and provide them with the link. You can also ask for a review in person or in a handwritten thank-you note, including easy-to-read links on your business cards or invoices.
4. Use Signs from Review Sites
Just like your favorite restaurant that displays TripAdvisor signs and stickers in their windows, you can do the same. Use signs from review sites such as Yelp, Google, or Angie’s List, to let your customers know you appreciate their feedback. Put these signs on your website, invoices, and marketing materials.
5. Offer Incentives for Leaving Online Reviews
Offering incentives can be an excellent way to encourage customers to leave a review. For example, you could provide a discount on their next service or enter them into a raffle for a chance to win a prize. However, be careful not to violate any guidelines of review sites, which forbid offering incentives to customers in exchange for reviews.
6. Follow Up with Unsatisfied Customers
It’s important to address negative reviews promptly and professionally. If you receive a negative review, reach out to the customer and try to resolve the issue. Responding to negative feedback can help demonstrate your commitment to customer service and can turn a negative experience into a positive one.
7. Ask for Reviews at the Right Time
Timing is critical when asking for reviews. Don’t wait too long after a job is complete to ask for feedback, as customers may forget. On the other hand, don’t ask too soon before they have had a chance to experience the results of your services. Find the right balance and ask for a review when the job is fresh in their mind.
In conclusion, online reviews are essential for the success of landscaping and outdoor living companies. Utilizing these seven strategies can help companies get more reviews online in less time, resulting in your customers know where to go to leave reviews.
In addition to signs, consider adding review site logos and links to your website and email signature. This will not only make it easier for customers to leave reviews, but it will also show potential customers that you care about your reputation.
Using a review management tool like Rocketreviewtool.com can help you streamline the process of getting more reviews. With Rocketreviewtool.com, you can send review requests to your customers via email or text message, track your reviews across multiple platforms, and respond to reviews all in one place.
Not only does this save you time, but it also ensures that you are consistently getting new reviews and responding to them in a timely manner.
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